Weekly scorecard · Week 42, FY2025-26
10-minute Monday view. Gates shown per KPI.
Net margin
34.1%
Gate 30%
Amazon TaCoS
17.8%
Gate 18%
Founder ops load
Medium
Gate Low
Cash buffer
1.8 months
Gate 2 months
| KPI | Target | This week | Last week | 4-wk avg | Trend | Commentary |
|---|---|---|---|---|---|---|
Total revenue Financial | $90,000 | $83,200 | $78,400 | $80,500 | ||
Shopify revenue Financial | $22,000 | $20,100 | $19,600 | $20,400 | ||
Amazon US revenue Financial | $33,000 | $30,800 | $29,400 | $30,200 | ||
B2B Sigma revenue Financial | $22,000 | $23,800 | $22,100 | $21,600 | ||
B2B Wholesale revenue Financial | $8,000 | $6,700 | $5,900 | $6,300 | ||
Gross margin (blended) Financial | 65% | 67.2% | 65.8% | 66.4% | ||
Net margin (blended) Financial | 40% | 34.1% | 32.4% | 33.0% | Ad spend lifted above 18% of Amazon rev. | |
Marketing spend total Financial | $11,000 | $11,740 | $10,200 | $10,600 | ||
Blended ROAS Financial | 4.0× | 3.8× | 3.9× | 3.7× | ||
Amazon US revenue Amazon | $33,000 | $30,800 | $29,400 | $30,200 | ||
Amazon TaCoS Amazon | <18% | 17.8% | 18.6% | 18.1% | ||
Amazon sessions Amazon | 7,500 | 7,210 | 6,980 | 7,020 | ||
Amazon conversion rate Amazon | 14% | 13.2% | 12.8% | 13.0% | ||
Amazon units sold Amazon | 520 | 485 | 462 | 472 | ||
Out of stock SKUs Inventory | 0 | 0 | 1 | 0.5 | ||
Low stock SKUs (within alert window) Inventory | <3 | 5 | 4 | 3.8 | Dreamer and Wild packs need reorder now. | |
Pending POs Inventory | 2 | 2 | 1.8 | |||
3PL fulfilment accuracy Operations | 99.5% | 99.8% | 99.6% | 99.7% | ||
VA tasks completed Operations | 24 | 22 | 20 | 21 | ||
VA tasks overdue Operations | 0 | 1 | 2 | 1.8 | ||
Social posts published Marketing | 9 | 7 | 8 | 8 | ||
Klaviyo emails sent Marketing | 2 | 2 | 2 | 2 | ||
Klaviyo open rate Marketing | >35% | 38.1% | 36.5% | 37.0% | ||
New B2B enquiries Marketing | 3 | 4 | 2 | 3 |